Agenda 2016 - #pipecon

Agenda 2016

Day 1 - Thinking


TimeTitleSpeaker
8:00 - 3:00Registration
8:00 - 10:00Continental Breakfast
9:00 - 9:15Conference IntroNolin LeChasseur
Partner at Brainrider
9:15 – 10:15How Empathy Will Improve Your Marketing & Sales PipelineBrian Carroll
Evangelist, Author, and Speaker
10:15 – 11:00Top 10 B2B Marketing Automation Best PracticesMatt Tummon
Regional Vice­ President at Pardot
11:00 - 11:15Break
11:15 – 12:15Cracking the Code: Best Practices for Creating a Killer Content PlanPat Dean
Director, Marketing and Communications at Osler
12:15 – 1:15Lunch
1:15 – 2:15Making Your Website Work Harder for You Lindsay Cournoyer
Director of Marketing Communications at Axonify
2:15 – 3:15Up Your Lead Gen Game: Create A Rockstar SDR (Sales
Development Rep) Team
Anastasia Valentine
Vice President Marketing at Versature
3:15 – 3:30Break
3:30 – 4:30The Blueprint For High Performing Campaigns Mathew Sweezey
Author, Keynote Speaker, Principal of Marketing Insights at Salesforce
4:30 – 5:00Closing RemarksNolin LeChasseur & Scott Armstrong
Brainrider

Day 2 - Doing: Programs Stream


TimeTitleSpeaker
8:00 - 12:30Registration
8:00 - 10:00Continental Breakfast
9:00 - 9:15IntroNolin LeChasseur & Scott Armstrong
Brainrider
9:15 – 10:15Workshop: Lead Management for the Complex Sale
Advanced Session
Brian Carroll
Evangelist, Author, and Speaker
10:15 – 11:15Pipeline Strategies for Different Parts of the Funnel
Standard Session
Ben Harrison & Claire Bazley
Brainrider
11:15 - 11:30Break
11:30-12:30Dynamic Content: The Next Generation of Personalization
Advanced Session
Claire Bazley & Josh Kern
Brainrider
12:30 – 1:30Lunch
1:30 – 2:30How to Plan, Build and Launch a Sales Development Representative (SDR) Practice
Advanced Session
Anastasia Valentine
Vice President Marketing, Versature
2:30 – 3:30Sales Enablement Automation: Passing the Marketing Keys to Sales
Standard Session
Nicole Hanks
Director of Sales Cloud Programs at Brainrider
3:30 – 3:45Break
3:45 – 4:30Measuring What Matters
Advanced Session
Ben Harrison & Olivia Borges
Brainrider
4:30 – 5:00Closing RemarksNolin LeChasseur & Scott Armstrong
Brainrider

Day 2 - Doing: Web/Content Stream


TimeTitleSpeaker
8:00 - 12:30Registration
8:00 - 10:00Continental Breakfast
9:00 - 9:15IntroNolin LeChasseur & Scott Armstrong
Brainrider
9:15 – 10:15Case Study: How to Build a Best-in-Class Digital Marketing Practice
Standard Session
Jon Kane
Content Marketing Manager at Medgate
10:15 – 11:15Workshop: B2B Marketing Planning
Standard Session
Lori Litman & Jordan Stevens
Brainrider
11:15 - 11:30Break
11:30-12:30How to Create Brand Advocates with Content Marketing
Standard Session
Fred Ranger
Director of Brand and Marketing Communications at Yellow Pages
12:30 – 1:30Lunch
1:30 – 2:30Feeding the Beast: How to Put Your Content Plans into Action
Standard Session
Pat Dean
Director, Marketing and Communications at Osler
2:30 – 3:30How to Transform Your Website into a Lead Generating Machine
Advanced Session
Lindsay Cournoyer
Director of Marketing Communications at Axonify
3:30 – 3:45Break
3:45 – 4:30How to Build a Customer-Centric B2B Website
Standard Session
Catia Rocha & Matteo DiGiovanni
Brainrider
4:30 – 5:00Closing RemarksNolin LeChasseur & Scott Armstrong
Brainrider

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