Presentation Videos 2016 - #pipecon

Presentation Videos 2016

Day One

Day One

Opening Remarks

Nolin LeChasseur
Partner at Brainrider

Nolin kicks off Pipecon 2016 by highlighting the ongoing importance of bringing sales and marketing together – and meeting the shared goal of building a better pipeline.

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How Empathy Will Improve Your Marketing & Sales Pipeline

Brian Carroll
Evangelist, Author, and Speaker

Brian Carroll opened Pipecon 2016 with a session on how empathy can improve your marketing and sales pipeline and improve your company’s effectiveness.

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Top 10 B2B Marketing Automation Best Practices

Matt Tummon
Regional Vice-President, Pardot

Looking to improve your marketing automation? Check out Matt Tummon’s Pipecon 2016 session, where he guides you through his top 10 tips from implementation to optimization!

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Cracking the Code: Best Practices for Creating a Killer Content Program

Pat Dean
Director, Marketing and Communications, Osler

Let Pat Dean guide you through the “Hows” of content planning to make your content thrive.

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Making Your Website Work Harder For You

Lindsay Cournoyer
Director of Marketing and Communications, Axonify

How can you optimize your website to improve your sales? Lindsay Cournoyer goes over the steps you can take to make your website work harder for you.

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Up Your Lead Gen Game: Create a Rockstar SDR Team

Anastasia Valentine
Vice-President, Marketing, Versature

Check out Anastasia’s first-hand account of how Versature built and automated their SDR function in order to improve their results.

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The Blueprint For High Performing Campaigns

Mathew Sweezey
Author; Keynote Speaker; Principal of Marketing Insights, Salesforce

What makes a high performing marketing campaign? New data from 4,000 marketers gives us a clear answer, and Mathew shared this new data at Pipecon 2016 along with the breakdown of 6 ultra-high performing B2B campaigns.

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Closing Remarks

Nolin LeChasseur
Partner at Brainrider

Nolin recaps one of the important themes of Pipecon 2016 Day One presentations: for sales and marketing to put themselves in the shoes of the customer, and the importance of being customer-first in our sales and marketing efforts.

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Day Two, Programs Stream

Day Two, Programs Stream

Lead Management for the Complex Sale

Brian Carroll
Evangelist, Author, and Speaker

Brian Carroll takes you through how you can transform your marketing efforts to better support lead generation initiatives for complex sales.

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Pipeline Strategies for Different Parts of the Funnel

Ben Harrison – Director, B2B Marketing Programs, Brainrider
Claire Bazley – Senior B2B Marketing Programs Manager, Brainrider

Ben and Claire discuss the different strategies you can employ to engage with visitors and prospects at different parts of the funnel.

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Dynamic Content: The Next Generation of Personalization

Claire Bazley – Senior B2B Marketing Programs Manager, Brainrider
Josh Kern – Senior Content Manager, Brainrider

Claire and Josh talk about personalized, dynamic content – what it is, how it fits in to your overall content strategy, why you should be using it, and how you can use it.

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How to Plan, Build and Launch an SDR Practice

Anastasia Valentine
Vice-President, Marketing, Versature

Anastasia brings her experience building an SDR practice down to a practical, actionable level and gives you the guidance you need to build an SDR practice if your own.

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Sales Enablement Automation: Passing the Marketing Keys to Sales

Nicole Hanks
Director of Sales Cloud Programs, Brainrider

Nicole discusses empowering your sales teams to engage with prospects in a very marketing-like way – particularly through Salesforce Engage, one of the Salesforce’s exciting new solutions.

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Measuring What Matters

Ben Harrison – Director, B2B Marketing Programs, Brainrider
Olivia Borges – Marketing Programs Manager, Brainrider

Olivia and Ben discuss what you should be measuring and why when it comes to your marketing programs, and how you decipher and communicate what you learn to your stakeholders.

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Closing Remarks

Nolin LeChasseur
Partner at Brainrider

Nolin – and a few special guests – recap the “so what” and the “now what” of all the key takeaways from a full two days of sessions, including both short- and long-term goals for building a stronger pipeline.

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Day Two, Web/Content Stream

Day Two, Web/Content Stream

How to Build a Best-in-Class Digital Marketing Practice

Jon Kane
Content Marketing Manager, Medgate

Jon gives an overview of Medgate’s five-year transformation from a traditional and ineffective marketing practice to digital marketing powerhouse, using content, automation, SMEs and more.

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Workshop: B2B Marketing Planning

Lori Litman – Managing Director, Brainrider
Jordan Stevens – B2B Content Marketing Manager, Brianrider

Lori and Jordan lead a hands-on workshop that helps you understand what business you’re in and who your customers are – and teach you how that knowledge informs all of your marketing planning and strategy.

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How to Create Brand Advocates with Content Marketing

Frédérick Ranger
Director of Brand and Marketing Communications, Yellow Pages

Fred discusses brand advocacy, and the importance of advocacy when building out your content marketing efforts. Learn how your advocates can propel your marketing efforts to the next level.

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Feeding the Beast: How to Put Your Content Plans into Action

Pat Dean
Director, Marketing and Communications, Osler

Pat drills down to some of the key content challenges we all face day to day – where do I get my content, how do I segment it and make the most of it, what kind of resources do I need, and more.

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How to Transform Your Website into a Lead Generating Machine

Lindsay Cournoyer
Director of Marketing and Communications, Axonify

Lindsay shares the steps she took to break down and rebuild Axonify’s website to be more customer-centric, and more importantly, shows you how you can do the same for your website.

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How to Build a Customer-Centric B2B Website

Catia Rocha – Web Director, Brainrider
Matteo DiGiovanni – B2B Marketing Specialist, Brainrider

Catia and Matteo really break down what it takes to build a great modern B2B marketing website. They show you how to plan and the things you need to consider – from the way the eye travels on a web page to choosing a CMS.

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Closing Remarks

Nolin LeChasseur
Partner at Brainrider

Nolin – and a few special guests – recap the “so what” and the “now what” of all the key takeaways from a full two days of sessions, including both short- and long-term goals for building a stronger pipeline.

Watch the Presentation

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